Terms like stereotactic radiotherapy, real time brachytherapy, and volumetric modulated arc therapy, are part of everyday parlance for Dr. Berit Madsen and her colleagues. These are among numerous leading-edge radiation tools and therapies that the Peninsula Cancer Center radiation oncology team puts to use every day.
Yet as important as PCC’s treatment methods are, Berit also believes that the treatment environment plays a significant role in healing. Institutional drab does not promote confidence or hope in a patient undergoing cancer treatment. So at PCC, patients are greeted with warm colors, plenty of natural light, and really good art on the walls.
“Art can be very helpful,” Berit says. “The environment you’re in helps you deal with your emotions, and can inspire you, calm you, and be part of what you think about when you’re going through a bad experience.”
When she co-founded PCC in 2009, having headed up the radiation oncology department at Seattle’s Virginia Mason, Berit partnered with Bainbridge Arts & Crafts through our Art Rental Program. As part of the program BAC art installers make twice-yearly trips to fill PCC’s waiting areas, hallways, and treatment rooms with a hand-picked, rotating collection of original artworks by regional artists.
BAC’s partnership with PCC enables us to put art to work in a healing setting. And it has helped PCC create just the kind of environment Berit sought for her patients when she brought her expertise from Seattle to this side of the water: one that promotes calm, confidence, and trust.
When the PCC doctors and staff see patients looking at the art, it affords an opportunity to talk about something that isn’t related to their disease – and helps create a vision beyond cancer.
“I see that happening to our patients and family here as they’re sitting in the waiting room,” Berit says. “They focus on the art. It brings them to a better place.”
Find out about Peninsula Cancer Center’s treatment options and VIP Service Promise at www.peninsulacancercenter.com.
Could your medical practice or business benefit from an art infusion? Learn more on our Art Rental page.
Photos, top to bottom: Work by Rebecca Lynn Parker, Marianne Partlow, Selene Santucci, and Mike Biskup at Peninsula Cancer Center. Images courtesy of Peninsula Cancer Center.